Post by momena on Mar 12, 2024 21:40:11 GMT -6
In recent years, companies have introduced environmentally friendly alternatives to the market so that their products are more responsible. With these types of efforts, companies gain customer reliability and at the same time counteract the environmental impact. Can you imagine responsible cans?
Responsible cans: Goodbye to plastic rings in Corona
It is usually very common for the six pack of France Mobile Number List canned beers to come accompanied by a plastic ring or rings, this to make it easy to transport them once they reach your hands.
According to the Adweek portal , these plastic rings in six packs have been useful for a long time, but they also contribute to generating millions of tons of plastic waste that increasingly suffocate marine ecosystems.
Since , there has been a federal law that says that these rings are biodegradable, but this is not enough, the disintegration can take up to three months and release other substances that are harmful to the environment.
The innovative idea…
Grupo Modelo, a company that is part of the Belgian brewing group AB InBev, plans to remove the use of these single-use plastics from the market, changing them for a more ecological and innovative option; responsible cans.
Thanks to a recent campaign created by Leo Burnett México, the AB InBev brand is introducing a new model of responsible beer can designed to be screwed together, with the purpose of forming the six Corona cans vertically, just as if it were a tower .
This packaging concept is called Fit pack and was part of the innovation category at the 0 Cannes Lions international awards show, an event that brings together the best talents in the areas of communication, and it is said that only the better guidelines are present during this ceremony.
Can characteristics
The cans at first glance look ordinary, just like the ones you have bought to date, but the prototype of these responsible cans is that at the bottom it has a type of screw-shaped accessory, to be screwed from two the cans up to ten, one on top of the other.
Although the packaging is still in a testing state, everyone involved with the idea is aware that it can bring several financial benefits, but also the elimination of the use of plastic rings and with this practical idea it will not be necessary to order more bags because it will always They will be safe.
In addition to these responsible cans as an innovative and ecological proposal, Corona, the Grupo Modelo brand, has more ideas to eliminate plastic from the oceans with its Desplastificate campaign , in which the brand reinforces its commitment to protecting the ocean and promotes the movement largest in the world to clean the beaches and oceans of Mexico.
The AB InBev group also has the goal of reducing the use of bottles, cans and plastic caps by 0.
Responsible cans: Goodbye to plastic rings in Corona
It is usually very common for the six pack of France Mobile Number List canned beers to come accompanied by a plastic ring or rings, this to make it easy to transport them once they reach your hands.
According to the Adweek portal , these plastic rings in six packs have been useful for a long time, but they also contribute to generating millions of tons of plastic waste that increasingly suffocate marine ecosystems.
Since , there has been a federal law that says that these rings are biodegradable, but this is not enough, the disintegration can take up to three months and release other substances that are harmful to the environment.
The innovative idea…
Grupo Modelo, a company that is part of the Belgian brewing group AB InBev, plans to remove the use of these single-use plastics from the market, changing them for a more ecological and innovative option; responsible cans.
Thanks to a recent campaign created by Leo Burnett México, the AB InBev brand is introducing a new model of responsible beer can designed to be screwed together, with the purpose of forming the six Corona cans vertically, just as if it were a tower .
This packaging concept is called Fit pack and was part of the innovation category at the 0 Cannes Lions international awards show, an event that brings together the best talents in the areas of communication, and it is said that only the better guidelines are present during this ceremony.
Can characteristics
The cans at first glance look ordinary, just like the ones you have bought to date, but the prototype of these responsible cans is that at the bottom it has a type of screw-shaped accessory, to be screwed from two the cans up to ten, one on top of the other.
Although the packaging is still in a testing state, everyone involved with the idea is aware that it can bring several financial benefits, but also the elimination of the use of plastic rings and with this practical idea it will not be necessary to order more bags because it will always They will be safe.
In addition to these responsible cans as an innovative and ecological proposal, Corona, the Grupo Modelo brand, has more ideas to eliminate plastic from the oceans with its Desplastificate campaign , in which the brand reinforces its commitment to protecting the ocean and promotes the movement largest in the world to clean the beaches and oceans of Mexico.
The AB InBev group also has the goal of reducing the use of bottles, cans and plastic caps by 0.